My First Ad Revenue Paycheck

Since February 2018, I’ve been running WordAds on my personal website. Scroll to the bottom of this post right now; you’ll find two ads. Somehow ~15 months later, those two ads have finally earned me my first ad revenue paycheck.

Table of Contents

• Disclaimer
• Road Map to My First Paycheck
• Putting in the Work

Disclaimer

Before I get into this article, I should mention that the topic of advertising is a tough one for me. On one hand, I hate ads, and I don’t even want them on my site. However, on the other hand, ads are the only way I’ve been able to generate any sort of income from this site, and I think it’s important to diversify income streams.

So, how do I deal with this cognitive dissonance? Well, I just assume that eventually I’ll pick up enough revenue through other avenues (i.e. membership) that I won’t need to rely on them. Until then, you’re all stuck with it!

If you’d like to see ads disappear from the website, head on over to the members page and sign up or choose one of the many others ways to show off your support. Every little bit helps.

Road Map to My First Paycheck

At this point, let’s talk dollars and cents. In particular, I want to talk about how much I was paid, and just how much work it took to get there.

First, I should mention that WordAds won’t pay you until you reach some threshold ($100). I believe a lot of services like WordAds have similar rules. For instance, I think both Google’s ad program and Amazon’s affiliate program have the same threshold.

With that out of the way, let’s talk total amount. On May 31st, 2019, I was paid $121.62. To put that in perspective, I launched ads in February of 2018, so I made something like $8/month over the last 15 months. Obviously, it’s not that exciting, but it’s a great start! Also, I’m not one to complain about passive income.

Of course, I think the following table gives a more accurate depiction of how those last 15 months went. In fact, I think it’s far more telling of where things are going to go from here:

Period	Earnings	Ads Served
04-2019	$28.18	62,628
03-2019	$21.71	44,274
02-2019	$8.93	24,258
01-2019	$12.84	27,485
12-2018	$15.56	19,851
11-2018	$12.19	14,497
10-2018	$9.28	15,385
09-2018	$5.87	8,455
08-2018	$0.56	2,617
07-2018	$1.94	2,286
06-2018	$1.05	897
05-2018	$1.49	2,197
04-2018	$1.68	2,275
03-2018	$0.34	1,435
02-2018	$0.00	51
Totals	$121.62	265,967

As you can see, ad viewership has grown quite a bit over the last few months. It wasn’t long ago that I was making just a couple of bucks a month, and now I’m trending towards a dollar a day.

To me, it seems like every couple of months the ad revenue jumps a bit. For example, September 2018 marked the first jump from about $1 to $5. Then, that amount doubled the following month which had more or less stabilized until February 2019 when I hit $20. Hopefully, I can keep that sort of growth going into the future.

Putting in the Work

All that said, has the work really paid off? Well, that’s something I’ve pondered a lot lately. After all, I’ve put a lot of work into this site, and I mean a lot. Just take a look at the following table of article totals and word counts for the last four years:

Year	Total Posts	Total Words	Average Words Per Post
2016	6	11,315	1,886
2017	70	77,829	1,112
2018	152	182,049	1,198
2019	38	57,051	1,501
Totals	266	328,244	1,234

When I look at how much I’ve written, it’s almost sad. After all, the latest paycheck amounts to just under $0.50 an article. The cost per word is perhaps an even sadder number: $0.00036862821.

That said, I’m actually really excited about what this all means for the site going forward. As long as the ad revenue continues to trend up, that cost per article should improve as well. After all, interest compounds in your career.

Speaking of compound interest, why not help me grow my income by becoming a paid member? Currently, it’s my only other way of making money beyond outright begging and working as a graduate teaching assistant. If it weren’t for my wife, whose a teacher by the way, I’d barely be able to afford rent, so show your support!